Behind the Brand: The Wood Life Project by Hazel Russell

We are Hazel and Jimmy Russell, a wife and husband team, and parents to 2 young boys. The decision to create our company was born out of concerns we had for the future of our planet and the legacy which was being left for our boys.
It felt as if every day we were learning more and more facts about the deterioration of our wonderful planet and the plastic pollution crisis.
We decided to create a brand with vision to end of the plastic revolution and the throw-away mindset of our generation. A brand which would inspire others and change the way people consume forever.
The Wood Life Project produces beautiful, innovative and practical wooden items which are used in our homes every day.
Eco-friendly, plastic-free, sustainable, British-made and British-sourced materials go into all our products, right down to the packaging.
All products are designed by us in our rural Norfolk workshop and manufactured in the UK, using wood sustainably harvested from UK trees.
Our packaging supplier, Healey’s Print Group, is part of the World Land Trust’s Carbon Balanced Programme, which means they measure carbon emissions from their entire production and supply chain and offset these emissions by protecting threatened habitats that would otherwise have been lost, avoiding the release of stored carbon. This action also enables the regeneration of degraded habitats, which gradually re-absorb atmospheric CO2.
Our children’s plate range make wonderful, functional and timeless gifts to all the children in our lives.  They are practical and durable and can be handed down as heirlooms from generation to generation.  There is the bear, the fox and the rabbit, which are perfect for making mealtimes and snack times more fun and appealing. The separate compartments are perfect for fussy little eaters.
Other products in the range include the unique, first-to-market Jigsaw plate which comes as a base plate, with interchangeable animal ears; the bear, the fox and the rabbit.  We also have the nesting “3 Bears” wooden bowl set and the lunchbox, which is fastened by earth magnets.
Our product range is based around the family home, with the emphasis being on family mealtimes.  The range is ever evolving, as we continue to innovate.  We have recently launched a new Pets range (the other important members of the family) including the super-cute cat food and dog food bowls.
We are constantly coming up with new product ideas to realise mission to replace plastic items from our homes and encourage people to consume more consciously with the environment in mind.