When founding our business, The Wood Life Project, we were clear on our commitment to support UK sustainable businesses and craftsmanship – from sourcing wood exclusively from trees harvested in the UK only, to only working with UK manufacturers.

Parents to two young boys, we were horrified by how much damage plastic waste was wreaking upon the planet. We were alarmed when we assessed how much plastic was in our own lives and decided to do something about it.

With more and more people becoming aware of how they are affecting the planet, brands are under pressure to prove that they are taking sustainability seriously.

In shopping for eco-friendly products, in all probability you have fallen for ‘greenwashing’. Here we break down what greenwashing is, which products and materials are often ‘greenwashed’, and how you can identify and avoid them.

Our products are practical and suitable for everyday use, and the better you care for your product, the longer it will last and stay looking and feeling beautiful.

Do you think customers care about their products being sustainable, and if so why? Yes, definitely. Over recent months, there have been countless stories in the press, with so many alarming facts and statistics about the effects of plastic pollution.

Wood is the material of choice for all our products. Aesthetically it is beautiful and every has its own grain pattern. Practically wood is naturally antibacterial, it self-sterilises and has been used as a tool for eating food since the dawn of humankind.

Everyone has a responsibility to live a more sustainable life, but what can we do as pet owners? There certainly isn’t a shortage of alarming facts about the deterioration of our planet.

From a stay-at-home mother of two, to big ambitions to be a market-leader in the eco-friendly market, I am on a mission to create a better future for my children and for future generations.

We are Hazel and Jimmy Russell, a wife and husband team, and parents to 2 young boys. The decision to create our company was born out of concerns we had for the future of our planet.